Corporations pay millions of dollars to consultants and marketing firms to re-brand them when sales (dividends) have fallen dangerously low.
Maybe re-branding to JW, by dropping the jayhoover and the wiltess, will make them more "acceptable" to the masses?
HMMM, but if there's no jayhoover and no witless, doesn't that just make them plain old' Christians, and doesn't all of Christendom do this too?
OH SNAP!